BRAND STRATEGY AND MARKETING PRACTICE EXPANDS WITH ANOTHER CLIENT WIN SEATTLE — May 15, 2013 — KEF America, renowned manufacturer of innovative, reference-quality audio speakers and equipment, has selected integrated communications agency Waggener Edstrom Worldwide (WE) to promote the brand and its products, with a focus on its new X Series computer speakers and M…
Waggener Edstrom’s Manuel Hüttl expands remit to cover leadership of Paris and Geneva offices
Munich, 8th May 2013 – Integrated communications agency, Waggener Edstrom Worldwide (WE) has announced that Manuel Hüttl, VP & GM Munich has expanded his remit to cover management of Waggener Edstrom’s continental European operations – taking on leadership of Paris and Geneva in addition to continuing to serve as General Manager of WE Munich. In…
Waggener Edstrom Sees Continued Growth in Germany
SUCCESSFUL FOCUS ON INNOVATIVE PR AND MARKETING DRIVES EXPANSION OF THE MUNICH TEAM Munich, May 3rd 2013 – To address the need for increased innovative communication strategies, the integrated communications agency Waggener Edstrom added three seasoned PR professionals to its team in Munich.. Arne Neumeyer (40) has been supporting Waggener Edstrom Worldwide’s healthcare unit in the…
Waggener Edstrom Worldwide Snaps Up MSL’s Gareth Davies as New Head of Digital
GARETH DAVIES TO EXPAND AND DIVERSIFY WAGGENER EDSTROM’S UK DIGITAL FOOTPRINT London, 29 April 2013 – Integrated communications agency Waggener Edstrom (WE) has announced that Gareth Davies has been appointed to lead the agency’s award-winning UK digital team, Studio D. He will be responsible for building on the team’s existing strengths in digital, social and…
Waggener Edstrom Worldwide Grows D.C.-Based Public Affairs Practice
AGENCY WELCOMES D.C. VETERAN ARISBE GARDNER SEATTLE — April 4, 2013 — Integrated communications agency Waggener Edstrom Worldwide (WE) has announced that Arisbe Gardner joined the agency as vice president of public affairs in its Washington, D.C., office. Gardner brings more than a dozen years of communications and public affairs experience to the agency, including…
Siemens PLM Chooses Waggener Edstrom Worldwide to Deliver Digital Marketing Campaign
London – 2 April 2013 – Integrated communications agency Waggener Edstrom (WE) has been appointed by a consortium of Siemens PLM, Majenta PLM and Prion Cutting Edge to deliver a UK marketing and communications campaign for Siemens’ Solid Edge 3D computer-aided design (CAD) software. Targeting mechanical design engineers, the pilot campaign will raise awareness of…
Digital Persuasion: Social Media Motivates People to Contribute Beyond Clicks
STUDY UNCOVERS HOW SOCIAL MEDIA DRIVES SUPPORT FOR CAUSES SEATTLE — MARCH 19, 2013 — Social media has become a key driver for social good, leading to more traditional methods of generating support and involvement for causes, according to the new quantitative study, “Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes.”…
Navigating the SXSWi Waters: Hey Big Fish Identifies the Conversations and People That Matter Most to You
LITTLE BIRD, TATER TOT DESIGNS AND WAGGENER EDSTROM WORLDWIDE CREATE APP THAT TAPS INTO THE WORLD OF INFLUENCE PORTLAND, Ore. — March 6, 2013 — As thousands of people convene in Austin, Texas, this week for SXSW Interactive Festival (SXSWi), online conversations and social chatter will peak. This year there is a solution to filter…
Waggener Edstrom Worldwide Promotes Antoine Calendrier to General Manager of China
APPOINTMENT ENHANCES LEADERSHIP TEAM TO SUPPORT EXPANDING APAC BUSINESS HONG KONG — 20 Feb 2013 — Integrated communications agency Waggener Edstrom Worldwide (WE) has promoted Antoine Calendrier to general manager of China. He was most recently the firm’s director, Clients Services APAC, based in Hong Kong. A seasoned communicator with corporate and crisis communications, reputation…
Waggener Edstrom France Appointed by Innovative Start-Up Taxibeat
Paris – February 7th, 2013 –Integrated communications agency, Waggener Edstrom (WE) has been appointed by Taxibeat, the company behind a ground-breaking smartphone application that transforms the taxi-hailing process into a direct marketplace between taxi drivers and passengers. Waggener Edstrom will be responsible for delivering an integrated communications programme, driving brand awareness of Taxibeat in the…
